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Slowly but surely, companies are beginning to realize the value of bloggers as “brand blasters”. I just made that term up: brand blasters – if you see it anywhere else they stole it from here.

The Power of Blog

Individually, a blogger can wield varying degrees of power, but a tribe of them with an aggregate audience can rip through town like a hurricane. And if they have a Twitter account, look out!

Businesses are seeing the benefit of working with bloggers as a way to promote their brand. For example, one online article writes that Chateau Ste. Michelle, a winery in Washington state, worked with local bloggers in one of their promotional campaigns, Reasons for Reisling. The article addresses whether or not non-traditional media (that’s us) matter:

“Do we have the clout and the power and the influence with readers that the Winestream Media is supposed to have?”

You can read the whole article here.

That’s right. We are media. And we have value. And we believe that standing in a circle together, holding hands and singing whatever song somebody made up for the Sacramento Bloggers network will provide the noise of a thousand voices. Almost brings a tear to your eye, doesn’t it?

Blog Event: News10 Amazing Viral Race

news10, amazing viral raceFor those of you who haven’t heard, News10 My Neighborhood is giving away $1500 in prizes in the Amazing Viral Race contest:

All you have to do is send them a photo or screen shot of one of the following:

* You at a participating El Dorado Hills Town Center business, OR
* Your tweet, facebook post or blog about El Dorado Hills Town Center or the participating businesses listed on their contest page.

Prizes include $50 restaurant gift cards, health club memberships and tanning packages. The contest ends at midnight, August 15, 2012.

For more details, go to the Amazing Viral Race contest page.

If you know of other blog or social media events in the Sacramento area, let us know in the comments.

What’s Your Twitter Handle and Blog Category?

We’ve only recently requested your Twitter handle and Blog Category on the Sacramento Bloggers sign-up form. If you are a current member, would you be so kind as to provide them by clicking on that link at the bottom of your MailChimp email for this post? The link says “update subscription preferences”. Your category isn’t set in stone or anything. It just gives us an idea of what kind of blog you have.

“Blog Category” is one or more words describing what kind of blog you have, such as Food, Sacramento Life, Sports, etc. And you can have more than one. And include your blog name so we can match it up. Thanks! You’re the best!

By the way, are you following us on Twitter? We’re SacBloggers.

If you are not a current member and wish to join Sacramento Bloggers, you can sign up here.

Blog Tip of the Day: 3 Ways to Attract Readers (aka Drive Traffic) to Your Blog

1. Answer a Question on Quora.com.

This site is a Q&A site where people ask questions for experts to answer. Are you an expert in something? Go answer a related question on Quora.com. It’s a good way to establish your authority on a subject matter and if people like what you have to say, they will come over to your blog to see more of what you have to say.

2. Give Some Link Love.

Sing someone else’s praises by linking to a post. It makes you look awesome and generous for one thing. And the person/blog you linked to will appreciate it and possibly find some way to give back.

3. Comment on Other Blogs.

This is an oldie but goodie. If you want to be noticed, go comment on other blogs. If you’re new to their site, it will catch the author’s attention and they’ll want to see your blog and maybe even comment as well. Be sure to leave a thoughtful comment, not just “nice post!”

Or even better, go comment on a comment. Now you’ve got TWO people’s attention!

In fact, you can do that right now. Go to the SacBloggers Blog Roll (or click on The Bloggers tab at the top), randomly pick a blog you’ve never seen before, and leave a comment on one of their posts.

But before you do that, please give us your Twitter handle and Blog Category.

Until next time, happy blogging!


Top image by: Phillip Martin

Blogger Power: The Value of a Blogging Network

5 thoughts on “Blogger Power: The Value of a Blogging Network

  • July 25, 2012 at 10:32 am

    can we also update our preferences on mailchimp? That’s what I did! But I’ll leave it here too:
    Twitter: @justjanna
    Blog category: personal storytelling/creative nonfiction

    • July 25, 2012 at 11:23 am

      Oh my goodness! You learn something new every day! I didn’t realize you could do that. OK, I’ll update the post to include that. Wow, that makes everything easier!

  • July 27, 2012 at 8:27 pm

    I enjoyed your post, Margaret. Well said. Lets stand in that circle together.

    • July 29, 2012 at 11:14 am

      Thank you, Margaret. We’re really looking forward to this. 🙂

  • August 12, 2012 at 1:27 pm

    I was at the News10 event where the Amazing Viral Race was announced at El Dorado Hills Town Center and I thought: oh good, News10 gets to promote one of their advertising partners and El Dorado Hills Town Center gets a bunch of free publicity. Okay, they make out. And bloggers, what do we get? Oh yeah, a CHANCE to win some prizes. Doesn’t exactly seem a fair exchange to me.

    You’re right that as bloggers, we bring value to brands marketing campaigns. However, the ROI equation exists for our side of the relationship too. We should not be free or low cost marketing tools.

Comments are closed.